Author: numagoo
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Is Digital Ready for the Power of the Silver Pound?
It’s no surprise that the COVID-19 pandemic has accelerated the influx of seniors onto the web, yet, a year on, it is still the case that few businesses seem to have a digital plan to help their new audience. Between 2016 and 2020 the number of seniors with smartphones, who browsed the web daily increased…
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When Bots go Bad – Avoiding the Pitfalls of Poor Chatbot Deployment
Once the nadir of online lead generation, the ‘thing’ we were all told we needed to engage our audiences, could it now be that the chatbot is dead, lost to overuse, misuse and user derision. The chatbot cursor blinks, asking for the umpteenth time for a piece of information provided five lines ago. This is…
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Selling on Amazon: The Good, The Bad and the Downright Terrifying
With Amazon growing an unprecedented amount during 2020 and the pandemic forcing businesses to create or accelerate plans to move online, it isn’t surprising that many companies are looking to Amazon as a ‘quick and easy’ solution to developing an eCommerce presence. Amazon has a market power that cannot be argued with. In fact, a…
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Preparing for 2021: How (and Why) to Optimise for Voice Search
Hands up if you’ve finalised your marketing plan for the first quarter of 2021? If you have, we hope you’ve included some strategies to optimise your content for Voice Search – and if not, now’s the time to add it to your to-do list. What exactly is Voice Search, though – and how can it…
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Does Your Social Media Strategy Suck? How to Step it Up for Real Results
Are you currently posting daily on your business Facebook page, only to get a measly handful of ‘Likes’ or ‘Shares’ from friends, relatives or your own employees? Or perhaps you’re tweeting often but failing to receive a ‘Retweet’ for your efforts. Groan. The fact is, achieving a good level of interaction on your social media…
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Google Core Vitals – Just How Vital are They?
Google has formally announced that they are making their Core Web Vitals a ranking factor, most likely in the first half of 2021. The Core Web Vitals report can be found in both Google Lighthouse and Page Speed Insights and news that these metrics will now play a part in search engine rankings has web…
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Why Your Business Needs Digital Marketing
As a long established Web Design and Digital Marketing Agency, we have been fascinated to watch what can only be described as a digital revolution over recent years. Who would have imagined 20 years ago that shopping, communicating, dating, watching TV and even negotiating business would all be possible via the internet? Here is why your…
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Ten Reasons Why Website Visitor Tracking Software Can Enhance Your Business Performance
Ten Reasons B2B Website visitor tracking is becoming increasingly popular for companies looking to add value for sales and marketing in a world where digital marketing and online presence are so vital for success. Many organisations will incorporate Google Analytics and do business with those that get in touch with them directly. But when you…
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RAR Recommended
RAR Recommended Agency Register We’re now how happy to announce that we are a RAR Recommended Agency. You are now able to view our profile, reviews that our past and existing clients have left us for the work that we do. Being alongside over 10,000 other web design agencies, this is a big step for our company…
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The Simple Reason Why Google Maps Knows When There’s Traffic
Google Maps tracking data and how it helps us. Google Maps is a great asset to everyone in everyday life even if we might not realise it, it gets us out of lost situations and helps us out when we’re in a hurry. You may all have wondered at some point how does Google Maps…